Hero Branding by Paul Scrivens

Hero Branding

What's included?

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Contents

Module 1: Introduction
Clarity
What Is A Brand
Attention
Transformative
Lost
Storytelling
Module 2: The Why
What the Why?
Start with why -- how great leaders inspire action | Simon Sinek
Finding Your Why
Module 3: Identity
The Main Character
The Transformation
The Want
Understanding Your Hero
Hero Branding Exercises Worksheet
Marybeth's Example
Hero Branding Exercises Consultation
Is This Really My Hero?
Module 4: Problem
The 3 Problems
External
Internal
Philosophical
Module 5: Guide
The Non-Expert
Positioning
Module 6: Plan
Necessity
Module 7: Action
Time to Move Forward
Module 8: Failure
What They Don't Want
Module 9: Success
What They Do Want
Module 10: Transformation
The Final Destination
Module 11: Designing a Brand
Design's Role In Branding
Designing Experiences
Me Me Me Design
Module 12: Case Study: Talented Underachiever
What Now?
The Why
Identity
Problems
The Guide
The Plan
Action
Failure
Success
The Design